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Addison Wesley
How Apple iBooks needs to compete with Amazon: KDP Select (TUAW)
Amazon has trailblazed; Apple has followed. Apple's iBooks program currently
allows authors to self-publish ebooks. Authors create their own business built
around iTunes Connect, just as they do for self-published apps.
So where does Apple have room to improve? What follows is the first of several
posts about how iBooks can improve to better compete with Amazon. In this
post, I discuss Amazon's exclusive KDP Select program and what Apple can do in
response.
**KDP Select**
When Amazon launched its recent KDP Select program, the independent publish
world reacted strongly and negatively. KDP Select is built around exclusive
Amazon listings, requiring authors to withdraw their titles from competing
vendors like Apple's iBooks, Smashwords, and Lulu. If you want to participate
in Select, you cannot sell your book in any form with any other vendor.
You must enroll books for a minimum of 90 days. During this time, Select
allows authors to loan their books for, well, free -- and promote their books
by giving them away, again, for free.
Sounds bad, right?
As a lure, Amazon has promised a shared pot of $500K per month for December
2011 and monthly through 2012, with a total commitment of six ...
Addison Wesley implosion
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