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Promoting yourself as a tutor by Jamie Thomson
Original article can be found at The Tutor Website
Credibility
The most important aspect of promoting yourself as a private tutor is to show your credibility. If you market yourself in a professional way, you give reassurance to potential students and their parents that you are a capable tutor. Private tutoring in the UK is currently unregulated and there is no official tutoring accreditation, it is therefore up to tutors to decide which of their qualifications are most relevant.
Agencies
If you are starting out as a tutor, one way to increase your credibility is to register with a tuition agency. A good agency will use a rigorous recruitment process to ensure that you are suitably qualified. An agency will often, also apply for a CRB Certificate on your behalf, which will prove useful for any future tutoring work. Another advantage of registering with an agency is that they will do most of your promotion and marketing for you. It is worth noting however, that agencies will take a cut of your profits as a result.
Qualifications
As already mentioned, there is no official accreditation for private tutors in the UK. As a general, sensible rule, tutors should be more suitably qualified than their students. How qualified a tutor needs to be, is always up for debate. The Tutor Website recommends that a tutor be educated to degree level or at least be in their final year of study in order to satisfy an appropriate level of knowledge. In order to present yourself in the most credible light, present your highest qualification first in your given subject.
Pricing
As a general rule, tutors tend to charge on an hourly basis, with rates reflecting their experience. As a guide, tutors tend to charge between £15 and £45 per hour, some charge slightly less, some slightly more. Try to avoid charging too low when first starting out as it comes across as unprofessional and doesn't give much reassurance to students and parents of your ability.
CRB Disclosure
A good indication of a tutor's credibility is whether they have a CRB or Disclosure certificate. An individual cannot apply for CRB and Disclosure certificates by themselves, they must be obtained by a registered umbrella body such as 'Completely CRB'. Such certificates show if an individual has any criminal convictions, therefore a clean CRB or Disclosure certificate is desirable by students and parents. It is worth noting however, that as soon as a CRB or Disclosure has been obtained it is essentially out of date. For more information on CRB and Disclosure certificates, please read the Safety Advice page on our site.
Advertising
In order to make best use of your advertising efforts, ask yourself the following question: 'Who am I trying to reach and where are they most likely to search for my services?' Once you have targeted your client base and explored where they are likely to be looking for a tutor, you have already saved yourself the effort of exploring a lot of fruitless avenues. Traditional advertising methods such as newspaper adverts tend to be expensive, costing approximately £45 for a very small advert in one edition of a weekly paper. Displaying adverts in local shops, community centres and libraries are often a more successful means of encouraging interest. In today's age however, the most successful method of advertising your services tends to come from advertising online. These days, people are more likely to turn to the internet to find information and services than they are to pick up reference books or paper directories.
Articles
Another effective way of promoting yourself as a tutor is to write an article on your specialist subject and post it on relevant sites online. Not only does this raise your profile but it also shows that you are an 'active' tutor and keen to share your knowledge.
References and Testimonials
One way of establishing your credibility is to request a written testimonial from students and parents. These comments can be included in your Tuition Profile or on your personal website. Testimonials show that you have successfully tutored in the past and can reassure future students about your abilities. It is also useful to have a list of references that you can give to students and parents in order for them to confirm your ability. Being able to speak with other students and parents can put a person's mind at rest and helps them make their decision about paying you for future lessons.
Resources
All private tutors need to source material and information relating to their subject. One of the best ways to do this is to explore your country's National Curriculum website http://curriculum.qcda.gov.uk/ or http://www.sqa.org.uk. These sites have a wealth of information on your subject's syllabus and can also signpost to other organizations that could be useful. For more information on the National Curriculum, please read our Tutoring: Understanding the National Curriculum article.
It is also a good idea to have your own resources that you have made yourself or sourced from books. It may be an idea to ask previous students if they would mind if you used some of their work as examples for essays etc.
Another good website worth signing up to is TES Connect (Times Educational Supplement). This site can prove invaluable for downloading resources and interacting with other teachers/tutors. Why not view some of our resources on their site http://www.tes.co.uk/mypublicprofile.aspx?uc=1831246.
For more information on how to promote yourself as a tutor, please read the How To Become a Tutor page on our site: http://thetutorwebsite.co.uk/for-tutors/how-to-become-a-tutor.html
About the Author
Jamie Thomson is site owner of The Tutor Website, an online resource providing students and parents with free access to a tutor directory. We provide advice to students, parents and tutors on private tutoring in the UK through our articles and news items.
Q2 Paper1 2011 SQA Higher Mathematics Past Paper
This entry was posted on Tuesday, November 30th, 2010 at 8:08 am and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.